By NickOCC
Crafted from Organic Cotton
Grown without herbicides or pesticides, promoting responsible farming practices and healthier ecosystems.
Explore the AS Colour organic cotton collection – available now at
OCC Apparel
Designs in neutral, easy-to-wear colors.Key pieces across the Men, Women and Infant ranges include-
Classic Organic Tee, Staple Organic Tee, Organic Tee, Wo’s Maple Organic Tee, Wo’s Organic Rib Baby Tee, Wo’s Faded Organic Rib Tee, Wo’s Organic Rib Tee, Staple Organic L/S Tee, Wo’s Organic Rib L/S Tee, Wo’s Organic Rib Crop Tank, Wo’s Organic Rib Tank, Organic Rib Singlet, Wo’s Faded Organic Rib Crop Tank, Wo’s Faded Organic Rib Tank, Wo’s Mika Organic S/S Dress, Organic Stencil Hood, Wo’s Organic Rib Dress, Organic Infant Mini-Me One-Piece, Organic Infant Wee Tee.
Sustainability is no longer just a buzzword. Consumers are increasingly aware of their purchasing choices, and brands are rising to meet these demands by offering more environmentally responsible alternatives. One brand leading the charge in this direction is AS Colour, a company renowned for its high-quality basics and commitment to ethical practices. AS Colour have long believed in a social and environmental responsibility with the mantra of ‘doing the right thing.’ From where they source their cotton to the factories they choose to work with. AS Colour has expanded its organic range of apparel, and this move is one worth celebrating.
What’s New in AS Colour’s Organic Range?AS Colour’s new organic collection is more than just a shift in fabric; it represents a conscious commitment to sustainability without compromising on the brand’s trademark style, durability, and comfort. The company has introduced a diverse range of garments, from T-shirts and hoodies to dresses and infant one pieces, all thoughtfully crafted from 100% certified organic cotton. This material is grown without the use of harmful pesticides, herbicides, or synthetic fertilizers, making it not only better for the environment but also for the workers who cultivate it.
Why Organic Matters
When it comes to choosing between organic and conventional cotton, the difference is clear. Traditional cotton farming is notorious for its heavy pesticide use, which can damage ecosystems and pollute water sources. Organic cotton, on the other hand, is grown using natural methods that promote soil health and biodiversity. By choosing organic cotton, AS Colour is playing an important role in reducing the carbon footprint of the fashion industry.
Expanding the Range for Every Wardrobe
AS Colour’s expanded organic collection offers something for everyone. Whether you’re looking for stylish basics to wear daily or your business’s branded apparel, the new organic range covers all bases. Key pieces include their signature T-shirts and hoodies, all crafted with the same attention to quality and fit that AS Colour is known for. And for those who love minimalistic styles, the range offers timeless designs in neutral, easy-to-wear colors.
Key pieces across the Men, Women and Infant ranges include-
Classic Organic Tee, Staple Organic Tee, Organic Tee, Wo’s Maple Organic Tee, Wo’s Organic Rib Baby Tee, Wo’s Faded Organic Rib Tee, Wo’s Organic Rib Tee, Staple Organic L/S Tee, Wo’s Organic Rib L/S Tee, Wo’s Organic Rib Crop Tank, Wo’s Organic Rib Tank, Organic Rib Singlet, Wo’s Faded Organic Rib Crop Tank, Wo’s Faded Organic Rib Tank, Wo’s Mika Organic S/S Dress, Organic Stencil Hood, Wo’s Organic Rib Dress, Organic Infant Mini-Me One-Piece, Organic Infant Wee Tee.
Transparent and Ethical Manufacturing
A standout feature of AS Colour’s commitment to sustainability is its focus on transparency and ethical manufacturing. The brand works closely with factories that adhere to strict ethical standards, ensuring that workers are paid fair wages, work in safe conditions, and are treated with respect. By expanding their organic range, AS Colour is aligning its products with the growing demand for ethically produced clothing, giving consumers confidence in their purchase decisions. Currently, approximately 10% of AS Colour products are using GOTS certified organic cotton, which is sourced from India, China and Turkiye. Moreover, the company has taken steps to improve its carbon footprint by incorporating more sustainable packaging options, like recyclable materials, and reducing waste throughout its supply chain.
The Future of Fashion: Sustainable, Stylish, and Accessible
AS Colour’s organic range is a welcome addition to the growing movement of brands embracing sustainability. It’s proof that style and eco-consciousness can go hand-in-hand, making it easier than ever for consumers to make responsible fashion choices. By continuing to prioritize sustainability without sacrificing quality or style, AS Colour is not only helping to build a more sustainable future for the fashion industry, but also offering customers a way to contribute to that future with every purchase.
Australia’s best value and highest quality printing and relabelling experts
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Decoration services
Screen printing, Embroidery, Relabe
Relabelling, DTG, DTF,
Heat press transfers, Water based screen printing.
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